Reaching the Stakeholders of the Hydrogen Economy It is the beginning of consumer education for personal hydrogen products. GM and Honda have both launched high-visibility ad campaigns showcasing prototype fuel cell cars as a clean and viable option for individual transportation. Competitor BMW has launched a test market with expensive but viable hydrogen powered, internal combustion sedans soon to be available commercially. However, like all new technologies, there are technical and individual obstacles to adoption. Our research suggests, similar to barriers encountered in other commercial market sectors like, genetically engineered food, nanotechnology, and even the Internet, hydrogen fuel cells will face barriers to adoption. One individual obstacle to widespread adoption of the fuel cell is fear. Another is change of infrastructure and behavior. And the third is fear of change. The strategy recommended by our research to overcome these barriers is interdisciplinary and relevant to a broad band of ages, incomes, educational levels, and demographics. We hope to identify primary and secondary stakeholders as well as opinion leaders in every sector, identify key messages, and propose a comprehensive set of strategies and tactics to inform and build informed decision-making through intelligent and provocative commentary and promotions. Furthermore, as a proactive measure, our research discusses some viable options for outreach and generating community grass roots interest using, among other things, a hydrogen-powered, dual drive, battery dominant mass transit bus. We will also discuss a unique communications initiative aimed at enabling the public to learn and discuss fuel cell and hydrogen technology with experts. Finally we will discuss creating an entire PR education campaign centered on a unique display application that covers a wide variety of target audiences and answer many of the questions uncovered by our research.